Pros and Cons on Building Community or Participating
Previously, I had worked with the amazing community builder Carrie Melissa Jones to promote CMX’s Community Value and Metrics research report. I got the opportunity to speak with one of my marketing idols, Larry Kim of WordStream and MobileMonkey fame on his thoughts on what brand community means and what his tactics were.
Death to the eBook (Content Marketing's Future)
A major change I see happening in the digital marketing arena is the shift from content delivery types. The best marketers are shifting content away from eBooks in PDF form and working at creating an experience that is purely online and frictionless.
The Best Way to Lead Creatives
I have learned the most important aspect of the relationship is communication and clear expectations. Enabling clear transparent process with a centralized project management system is the key to having a successful relationship, whether in-house or out-sourced.
How to Do Social Media (When You Don't Know What You're Doing)
When I was a dog bather, I racked up 832 likes and 80 positive reviews on Facebook with a 4.9 overall rating in a few months. Here’s how.
What a Digital Marketer Learned By Being a B2B Salesperson
I was generating good, high quality leads, but there was no one to nurture them along the sales funnel. Here’s what I learned.
A Cautionary Tale on Being Trendy
Your customers should tell you what they want, not the trends. Read on for an anecdote from my teenage years.
Your Local Business NEEDS to Start This Yesterday
I have a riddle for you: If you don't have one, you need one, and if you have one, you need to be doing it way more often. Guess what I am?
My Favorite Marketing Automation Platform
Hands down, it's HubSpot. It's kind of ridiculous how easy and accessible they make things for inbound marketers.