Strategic + scrappy =  results.

I turn product marketing into real revenue for B2B SaaS companies.

By creating and executing on a customer-obsessed marketing strategy, I help them grow fast. I’ve increased revenue 37%, lowered cost per lead by thousands, and reduced launch costs over 300%.

Portfolio | Speaking | Consulting

Hi, I’m Xand. It’s pronounced ‘Zand’.

I’ve spent over 13 years getting real results for B2B companies by obsessing over what their customers are thinking about. I answer questions before they get asked.

37% increase revenue

✔

300% launch savings

✔

60+ deliverables automated

✔

3x leads

✔

43% deal size increase

✔

37% increase revenue ✔ 300% launch savings ✔ 60+ deliverables automated ✔ 3x leads ✔ 43% deal size increase ✔

Through product marketing, I prioritize what matters. I empower people to do the best work of their lives by building build deep connections with customers.

  • "Xand questions the status quo to change things for the better. She empowers the team around her."

    Carissa Folgers, Head of Provider Marketing at Datavant

  • "Xand has the marketing chops and personality to accomplish amazing things!"

    Steven Woodward, Director of Client Experience at Datavant

  • "Xand is professional, smart, innovative, and thoughtful. If you are fortunate enough, bring her in."

    Wyatt Boughter, Vice President of Marketing at Instech Laboratories

  • "Xand's creativity in problem-solving and attention to detail leads to her going above and beyond."

    Jim Rowland, SVP of Provider Connection Growth at Datavant

  • "Xand only needs to know the goal and expectation to deliver results. She is a force-multiplier.

    Ryan Carlson, Head of Digital Maketing at Soracom

  • "Xand is customer-focused. She was able to accelerate our development efforts with her creativity."

    Eric Flohr, Chief Operating Officer at Cairn Real Estate Holdings

  • “Xand created a differentiated digital brand and it was a huge asset in our growth."

    Greg Gonzalez, Director of Acquisitions at Core Spaces

  • “Xand is knowledgeable about all things digital and a true champion for those around her.”

    Ashlyn Delson, Vice President of Corporate Marketing at Berkadia

  • "I was impressed with Xand's organization, can-do attitude, approachability, and diligence."

    Carrie Melissa Jones, Founder at The CMJ Group

  • "Xand consistently exceeded expectations. She took time to understand the need."

    Janessa Lantz, Former Vice President of Marketing at DBT Labs

  • "Xand was the expert HubSpot consultant that took our perfomance to the next level."

    Katelan Shirk M.S., Government Safety Solutions at National Safety Council

  • "Xand taught me the key principles and best practices for B2B strategies that generate results."

    Mike Elofer, Associate Director, HCP at PRECISIONeffect

  • "Xand's sheer energy and positive attitude are remarkable. She has excellent people skills."

    Terese Zeccardi, Adjunct Professor of Advertising at Temple University

  • "Xand is a fountain of great ideas and insightful analysis about my small business."

    Ruth Lampi, Owner of Five Wits Wigs and Witshold Pottery

Press & Media Mentions

Here’s how I work.

Good instincts = good ideas. Good data = good choices.

With over a decade of experience, instincts have their place in how I generate ideas. Narrowing down those ideas is where good data comes in.

3x

leads generated

37%

increased revenue

74%

more website visits

43%

increased deal size

The right marketing tech stack keeps costs down.

I’m a big fan of both HubSpot and Asana. With these, I am able to automate to amplify human strengths and optimize every campaign for quality and impact.

2

years leading HubSpot User Groups

4

years as Asana Project Management Ambassador

7

years of INBOUND HubSpot Conferences

1

year at a HubSpot agency leading client strategy and execution

I obsess over understanding the full journey of a customer.

The strategy and campaigns I create all have a deep and genuine understanding of the customer at the core.

I use qualitative and quantitative data from customers, employees, and the market to map the full customer journey - from prospect to referral.

Ready to get real results through customer-obsessed product marketing?