Strategic + scrappy =  results.

Growth for B2B companies through customer-obsessed product marketing.

Portfolio | Speaking | Consulting

Hi, I’m Xand.

I know what you’re thinking: “Uh, how the heck do I pronounce that name?!”

I make it my business to know what people are thinking - that’s what makes me a great marketer. I’ve spent over a decade driving results for B2B companies by deeply understanding their customers.

P.S. It’s pronounced ‘Zand’.

37% increase revenue

✔

300% launch savings

✔

60+ deliverables automated

✔

3x leads

✔

43% deal size increase

✔

37% increase revenue ✔ 300% launch savings ✔ 60+ deliverables automated ✔ 3x leads ✔ 43% deal size increase ✔

Through product marketing, I prioritize what matters — building deep connections with customers & empowering people to do the best work of their lives.

Real people's opinions on my work.

  • "Xand questions the status quo to change things for the better. She empowers the team around her."

    Carissa Folgers, Head of Provider Marketing at Datavant

  • "Xand has the marketing chops and personality to accomplish amazing things!"

    Steven Woodward, Director of Client Experience at Datavant

  • "Xand is professional, smart, innovative, and thoughtful. If you are fortunate enough, bring her in."

    Wyatt Boughter, Vice President of Marketing at Instech Laboratories

  • "Xand's creativity in problem-solving and attention to detail leads to her going above and beyond."

    Jim Rowland, SVP of Provider Connection Growth at Datavant

  • "Xand only needs to know the goal and expectation to deliver results. She is a force-multiplier.

    Ryan Carlson, Head of Digital Maketing at Soracom

  • "Xand is customer-focused. She was able to accelerate our development efforts with her creativity."

    Eric Flohr, Chief Operating Officer at Cairn Real Estate Holdings

  • “Xand created a differentiated digital brand and it was a huge asset in our growth."

    Greg Gonzalez, Director of Acquisitions at Core Spaces

  • “Xand is knowledgeable about all things digital and a true champion for those around her.”

    Ashlyn Delson, Vice President of Corporate Marketing at Berkadia

  • "I was impressed with Xand's organization, can-do attitude, approachability, and diligence."

    Carrie Melissa Jones, Founder at The CMJ Group

  • "Xand consistently exceeded expectations. She took time to understand the need."

    Janessa Lantz, Former Vice President of Marketing at DBT Labs

  • "Xand was the expert HubSpot consultant that took our perfomance to the next level."

    Katelan Shirk M.S., Government Safety Solutions at National Safety Council

  • "Xand taught me the key principles and best practices for B2B strategies that generate results."

    Mike Elofer, Associate Director, HCP at PRECISIONeffect

  • "Xand's sheer energy and positive attitude are remarkable. She has excellent people skills."

    Terese Zeccardi, Adjunct Professor of Advertising at Temple University

  • "Xand is a fountain of great ideas and insightful analysis about my small business."

    Ruth Lampi, Owner of Five Wits Wigs and Witshold Pottery

I’ve been seen in…

Good instincts can spark good ideas.

With over a decade of experience, instincts have their place. But I know that data drives the best decisions.

3x

leads generated

37%

increased revenue

74%

more website visits

43%

increased deal size

The right marketing tech stack keeps your team lean.

I automate extensively to amplify human strengths, with every workflow optimized for quality and impact.

2

years leading HubSpot User Groups

4

years as Asana Project Management Ambassador

7

years of INBOUND HubSpot Conferences

1

year at a HubSpot agency leading client strategy and execution

I understand the full journey of a customer.

The plans I make have a deep and genuine understanding of the customer at the core. Every marketing decision needs to matter to them.

I use qualitative and quantitative data from customers, employees, and the market to map the full customer journey - from prospect to referral.

Ready to get results through customer-obsessed marketing?