Portfolio
93% agree on strong brand after refresh.
60k generated through marketing automation.
3 years on-time and on budget for event design.
Brand Development
Demand Generation
Event Management
Pyxis Sub-branding
Berkadia Brand Refresh
Berkadia Design System
MultiFi Product Branding
BeEngaged Community Branding
Various Small Business Branding
American College Email Nurturing
PeopleMetrics Lead Generation
Razor Tech Interactive Tool
CMX Influencer Marketing
HubSpot Community Engagement
RedIQ Sales Support
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Berkadia Event Design
CoreDial Event Marketing
Healthjump Event Lead Generation
Berkadia Client Event
Healthjump Internal Event
Dead Work Awards Guerilla Marketing
Event Lead Generation
2x leads captured through yearly event while creating content to maximize budget.
Healthjump spent 30% of their yearly marketing budget attending HIMSS. To get the most out of that spend, we updated the layout of the exhibit booth to include a recording studio.
Interviewed 13 thought leaders for video interview series and captured 5 testimonials from customers
18 blogs created from content with average read time of 4 minutes
3,500 views on the videos and 1,500 website visits
Internal Event
Healthjump’s team grew 50% in the span of months and needed a cultural reset.
Took lead on designing and planning a retreat for our all remote team. Led strategic branding workshop, organized speakers and presentations, and coordinated all logistics.
95% of attendees strongly agreed that they were happy to attend to the event
90% of attendees were very satisfied with the schedule
Design System
The front-end experience at Berkadia was inconsistent, both in design and development practices.
Due to previous work standardizing and creating efficiencies in the marketing department, my team was recruited to define and build a solution for Berkadia’s innovation organization.
We created an internal brand, called Habitat. You’ll see screenshots of the internal documentation site we built which contains mockup libraries, a product icon library, code repository, training videos, how-to guides, and mockups of products.
10 products aligned to brand standards
~300% savings per product launch
0 to 296 active design system community members
Sub-branding
To reach a new audience we built a secondary brand underneath Berkadia.
We started with a branding workshop which resulted in a logo treatment, tagline, animation styles, and iconography for navigation.
Product Launch
Needed to launch an independent brand for small balance loans.
Facilitated naming, vision, mission, and goals conversations to develop a name, logo, website, social images, and infographic templates.
~$20,000 dollars saved on launch through in-house team
Community Branding
To bring together startups, while retaining brand authority, we built a sub-brand.
We built the sub-brand to resonate with a different audience then the main brand. By using the main brand “Berkadia” in the tagline, we were also able to showcase the legitimacy.
36% of start-up participants converted to members
3 startups exited accelerator program
Sales Support
redIQ needed help with their sales materials.
We built them a one-pager, a case study sheet, and event materials for their sales process.
Client Appreciation Event
Had the honor of hosting a meet and greet with Mr. Buffett himself.
The event needed digital wayfinding, screensavers, a custom laser-cut agenda, print pieces, and more.
Interactive Tool Design and Promotion
Razor Technology needed help segmenting their leads and getting them to the right salespeople.
We built this interactive tool that spoke to their customer needs. Two birds, one stone.
Email Nurturing
The American College of Financial Services was wasting money attracting unqualified leads.
We built a detailed multi-step nurturing campaign for each of their certifications that led to more customer conversions.
Open rates of 26% to 33%
Highly active click rates of 5% to 8%
Influencer Marketing
CMX needed help generating leads interested in building community for their businesses.
We developed original research to fill a niche spot in the community market to boost their generated leads. The digital content marketing strategy included technology audit and implementation, blog posts (both hosted and guest), webinars (guest), event speaking engagements, email nurturing, and social.
Landed guest posts at Entrepreneur, Convince and Convert, ForumBee, and Influitive
Over 10,000 landing page views and over 1,500 conversions
Lead Generation
PeopleMetrics was stuck in the age of cold-calling.
Strategized and executed digital marketing strategies to increase lead acquisition. Various content marketing tactics interested B2B companies such as Guitar Center and Spotify to become opportunities for our sales team.
6% to 25% overall landing page conversion
0.47% to 2.1% visits-to-leads
288.37% increase in lead acquisition
Guerilla Marketing
Created branding and guerilla marketing tactic for a new award show for advertising agencies called the “Dead Work Awards”.
Victorian period costumed characters delivered personalized mourning packages to intrigue creative heads to submit their work for the awards show.
Community Engagement
Branded, started and grew the Philadelphia HubSpot User Group to over 200 active members in 6 months.
Built email marketing campaigns for event promotions, coordinated speakers, and managed all event logistics.
Small Business Branding
Walked several small businesses through the process of a branding workshop to create unique identities in oversaturated marketplaces.
