Death to the eBook (Content Marketing's Future)

A major change I see happening in the digital marketing arena is the shift from content delivery types. The best marketers are shifting content away from eBooks in PDF form and working at creating an experience that is purely online and frictionless.

This means building out interactive websites that allow your visitor to engage without downloading a PDF and becoming removed from your web presence. An older example is Quick Sprout's guide to growth hacking.

The growth hacker and the marketing developer are sure to come out on top. The businesses that see that they should invest the time and resources into changing the content delivery will be the best.