Understand Customers, Scale Marketing Success
Get to know your customers and differentiate your brand when you don’t have time for either of those with these 3 steps.
Where Do I F*$@ing Start Digital Marketing?
Being a business owner is hard. It's your baby, and you have to manage everything. You might have a small team that works with you. But still, keeping the lights on - that falls to you. Bring in more customers. Make more sales. That's the name of the game. To do that, you have more deliberate with how you are marketing your business online.
Easy to say. Hard to do. I get it. You need to spend time learning and doing digital marketing ON TOP of all the other things you have to do? No ma'am. When I first start working with someone, I begin with a conversation and three main questions.
1 Hack for Business Cards That Don't Suck
Don't leave your business cards backs blank - and here's why. I have an unnatural love for business cards. Even the terrible ones. Especially the terrible ones. Fun fact: I've kept ALL of the business cards I've ever received. If you've given me a business card, chances are likely that it's in a business card binder...
My Identity Crisis (Or How I Never Stop Changing My Resume)
Brands are ever-evolving. Here’s the story of my brand and the changes it’s gone through.
How To Keep Control of Your Inbox (5,000 Emails to Inbox Zero)
Get control of your inbox through this process of 4 steps to make your Gmail amazing. First things first. Don't use Outlook. Even if your entire organization uses it. I don't care if you have to start an underground movement in your organization to not use Outlook. I remember the day I made the transition from Outlook to Gmail....
You'll Lose Big If You Stop Learning
If you want to become a marketer, expect to be a forever student. That's what a modern day marketer is.
Two Notebooks Later, One Logo (My Design Process)
Sometimes, you just gotta start with pen and paper. Here’s why I prototype that way.
6 Tips and Tricks For Marketing On HubSpot
I went to HubSpot's INBOUND Marketing Conference this September, learned a lot, shared a lot of knowledge, and met some amazing people. I made a Slideshare to commemorate the 6 practical marketing and sales tips I got from all the amazing people I met at INBOUND.